PetrashWilliamson                                                                 About Us

Intellectual Property Asset Management Best Practices

Proven Experience, Successful Engagements

In today's challenging global marketplace, companies require business-aligned Intellectual Property Asset Management (IPAM) programs along with outstanding professionals who understand how they can leverage their technology and other intangible investments. PetrashWilliamson professionals have developed methods, techniques and tools that have been applied in the leading IP intensive organizations.  Our services include both strategic and tactical support to assist companies in successfully managing their intellectual assets.   Aligned with our approach, we have developed best practices tools that can be easily applied to reduce your cost.

Our services team is led by Gordon Petrash, a recognized thought leader. His background includes being a partner with PricewaterhouseCoopers and Global Director of Intellectual Asset & Intellectual Capital Management at The Dow Chemical Company. 

Our Mission:

To help our clients manage and profit from their research and development investments and intellectual property portfolios by aligning with the business strategy and metrics. 

Our Offerings:

IPAM Best Practice Library, comprehensive web-based resource of IPAM techniques, methods and tools.

Portfolio Management & Analysis Tool - Portfolio Inventory, Categorization and Visualization. Associate Patents to Products and Revenue. Enables you to look at IP from a Business perspective. 

Strategic Planning & Procedure Online Guide- Corporate IP Portal,  Intranet-based IPAM Center of Excellence, Centralized information source which includes forms, procedures, best practices, training, contacts, and examples

Advisory Services - Includes Strategic and tactical consulting. Turning “Best Practices” into “Right Practices”. 

Capabilities:                                                                                                                                                 

Our integrated team of multi-disciplinary and industry focused professionals can greatly add to the value of your Intellectual Property Asset Management  process by working with you to address typical concerns including:

• Where to most effectively start an IPAM initiative

• Identify the low hanging fruit

• Charting a course to meet objectives

• Gaining and maintaining management support

• Implementing best practices

• Developing organizational changes

• Aligning IPAM initiatives with business strategy

• Developing metrics

• Building and maintaining a continuous IPAM process  

• Intellectual Property evaluation and valuation 

• IP Royalty Audits

Experience:

Our professionals have worked with a diverse list of corporations such as:

Dow Chemical, Samsung Electronics, British Petroleum, Pitney Bowes, Medtronic, Xerox, Bell South, Air Products, Thomson Multi Media, AT&T, Shell Oil, Pechiney, Eastman Chemical, Ford Motor, Cargill, TI, Kimberly Clark, Proctor and Gamble, US Gypsum, Microsoft, Intel, Johns Manville, Mars, Direct TV, IBM, and Qualcomm

Benefits:   

We have walked in your shoes – “Been there and done it”

Improve Profit contribution through leveraging assets, improving processes

Reduce Cost position through process efficiencies, tax maintenance reduction, timely decisions

Minimize Risk exposure through litigation support, better patents, avoiding administrative errors