PetrashWilliamson                                  Consulting Services

Intellectual Property Asset Management Best Practices

PetrashWilliamson Intellectual Property Asset Management Advisory and Consulting Services:

PetrashWilliamson an intellectual property asset management advisory that partners with clients in the development of their Intellectual Property Asset Management (IPAM) tactics, organization, and processes in support of their corporate and business strategies. These efforts are often global and comprehensive and emphasize the direct measurable links between the key value drives of Shareholder Value and IAM. Strategy, organization, and process are best understood in the context of the PetrashWilliamson’s IPAM approach. PetrashWilliamson experiences include Fortune 100 companies, mid-size and start ups. 

Intellectual Asset Portfolio creation and inventory 

PetrashWilliamson assist clients to organize, classify and evaluate their IP portfolio.  Our methodology enables companies to better manage their assets for cost reduction, litigation support, improved asset access and understanding, and for reporting and communications.  It enables companies to look at their portfolio from different facets.

Intellectual Property Asset Management process audit and development 

PetrashWilliamson works with clients evaluate current processes and objectives against best practices. We then develop a “should be” map that illustrates improvement opportunities that align with the business strategy that create value, improve quality, and save costs.  We leverage our extensive experience applying best practices and understanding cultural change.

Benchmarking 

PetrashWilliamson assist clients benchmark their Intellectual Property Asset Management programs.  This includes Planning, including identifying the appropriate organizations and developing agenda; Facilitation, leading participants through process including appropriate preparations; Implement benchmark, make sure you get the most out of the benchmark activity.  We have extensive experience in conducting benchmarking between companies as we. Our extensive experience includes working with both large and small enterprises to develop actionable results.

In addition, PetrashWilliamson has an extensive library of best practices called Compass that contains over 400 documents, slides and unique tools for a broad scope of IPAM activities.

Strategic Advisory 

PetrashWilliamson assists clients in developing intellectual asset management strategies that are aligned with corporate strategy. This includes evaluating current strategies, developing management recommendations to enhance shareholder value, and providing assistance for implementing new strategies.

We have worked within large corporations with responsibilities for building and managing IPAM organizations. This hands-on experience allows us to give our clients a unique access to a vast array of applied knowledge built on years of successful implementations.

Valuation and Evaluation Services 

PetrashWilliamson provides a complete set of valuation and evaluation services designed to be most appropriate to the clients needs.

We use a stepped approach that allows clients to select the appropriate depth of effort needed in determining the value of their assets. PetrashWilliamson valuation resources have been doing valuations for many years. Valuations of intangible assets for any purpose including licensing, litigation, FASB requirements, internal decision-making, donations etc…

Royalty Audits  

PetrashWilliamson provides professional and reliable audits that insure our clients a high degree of confidence that the terms and conditions of their licensing agreements are being met.  Our professionals have experience in both friendly and hostile situations. Successfully audited licensees that continue to be good partners for licensors .  PetrashWilliamson quickly uncovers shortfalls in royalty payments and setup systematic procedures to prevent future occurrences

Value Extraction Consulting

PetrashWilliamson provides various approaches to extracting value from Intellectual Assets. Donations, Licensing, M&A, JV’s, Holding Companies, etc. Our practitioners have an unmatched record in finding unique and appropriate ways to maximize shareholder value utilizing Intellectual Assets.

Portfolio Analysis
PetrashWilliamson assists clients by analyzing intellectual asset portfolios and identifying opportunities to increase revenues and decrease costs. Individual opportunities identified could include asset sales, licensing transactions, tax saving donations and maintenance fee reductions. We have developed Asset Mapping tools that clients have used successfully to do competitive analysis.

Out-Licensing/In-Licensing
PetrashWilliamson provides a complete set of transaction services designed to maximize the value obtained by licensing patents, technology or other assets. We assist clients by analyzing financial and market royalty rate, terms and conditions, competitive technologies; and product pricing and discount factors through valuations of intellectual assets and new technologies with high potential.

Systems Analysis and Implementation
PetrashWilliamson can help you utilize information technology tools to capture and manage critical intellectual asset portfolio information. We assist clients with up-front user needs analyses, selecting systems and integrating new intellectual asset management systems with existing technology, such as docketing systems, R&D databases and on-line search services.